Gulab jamun is usually served warm and soaked in syrup. People often sprinkle chopped nuts on top for garnish. In restaurants and during festive occasions, chefs pair it with vanilla ice cream, rabri (thickened sweet milk), or flavored syrups to make it richer. At weddings and festivals like Diwali or Eid, hosts serve it in decorative bowls, symbolizing celebration and togetherness. Many people enjoy the classic warm version, while others prefer it chilled, which thickens the syrup and intensifies the sweetness. Its versatility makes gulab jamun a favorite across all ages and regions.